How To Use SEO To Grow Your Art Gallery

Girl at the gallery of modern art with black and white columns

As a local business, you should be harnessing the power of Google and optimizing for local SEO.  According to Google, local information makes up 46% of online searches. When you use SEO (search engine optimization) to grow your art gallery, you can improve your website’s ranking in search engines and be recognized as an “art gallery near me” and direct people to your business.  This article will explore a few ways you can optimize your website SEO for artists and your art gallery.

Run Keyword Research To Find The Right Keywords To Target

When starting your SEO campaign for your art gallery, it is important to run keyword research to find the right keywords to target. Keyword research involves studying popular search terms and looking for synonyms or related terms that you can use to target your gallery with better results.

To determine what to rank for, you can look at your competitor’s websites as a starting place.  Different tools such as SEMrush, Aherfs, or Keywords Everywhere offer a variety of keyword analysis depths and prices points. By doing this, you can ensure that your website is being seen by as many people as possible and that potential customers are finding the information they are looking for.

Use Niche-Specific Location Keywords

When people search for things online, they usually type in keywords that are related to what they are looking for. By including your name and location keyword on your about page, you make sure that people can find you regardless of what search term they are using.

When using very niche-specific location keywords, think about your surroundings. If you live in a city, learn about the demographic inside of its borders so that you can target them more specifically and effectively. If you live in a sparsely populated area, it is important to hone into the keywords of the major cities nearby. This will help your website rank higher for searches that include those keywords and increase traffic to your website.

Optimize Technical SEO within Your Web Pages

Make sure all of your web pages are optimized for local search. Here are some tips that will you can implement immediately to improve your local SEO:

  • Include your location keyword in the title tag on your home, about, and contact page
  • Put your location keyword in your homepage’s subheading, above the fold
  • Make sure every location (if your business offers multiple locations) has its own page
  • Include targeted keywords in the page title and in one subheading, and your image tags

Using keywords in your content will help explain your content and increase click-through rates (CTRs). Finally, keep an eye on search engine rankings – making small tweaks here and there can have a big impact on how high your website appears in search results.

Submit your website to authoritative local directories

One way to use SEO to grow your art gallery is to submit your website to authoritative local directories. BrightLocal offers a range of services to help manage your business’s online reputation, including local search ranking reports. This information can help you identify where your business stands in the local search rankings and make necessary changes to ensure better visibility. SEO is an important part of any online marketing strategy, but it’s not easy to do on your own. BrightLocal provides comprehensive guidance and support so that you can achieve optimal results from your SEO efforts. 

Name, Address, and Phone Number Consistency

It is important that your business has the same contact information everywhere across the web. This includes your company name, address, and phone numbers need to be consistent on your website, socials, online directories, and more. Having consistent contact information across all platforms will help people- and search engines- find you when they’re looking for information about your art gallery.

Use Backlinks From Relevant Sites

All businesses naturally try to outperform each other, but that doesn’t mean they can’t get along! One way to foster a healthy relationship is by giving your competitors some credit – everyone likes being acknowledged for what they do right? That’s why it’s important to build a network of connections and partners through cross-promotions where your online business or website can link up to those of other reputable companies in order to provide each other with valuable traffic, new leads, and customers.

On top of mutual promotion, you’ll find that these local SEO strategies are an incredibly helpful resource when it comes to marketing your business online because they encourage the creation of long-standing relationships and referrals.

Monitor your Website’s Rankings Regularly

One of the most important aspects of any website’s success is its ranking. Ranking is determined by a variety of factors, but one of the most important is the quality and quantity of backlinks pointing to your site. Backlinks are links from other websites that point to your site. A high ranking on search engines will result in more traffic to your website, which can lead to increased sales and visibility for your art gallery.

To ensure you are getting the best possible rankings, it is important to monitor your website’s rankings regularly. This can be done through SEO tools like Google Webmaster Tools or SEMrush. By tracking your progress and adjusting your SEO strategy as needed, you can ensure that you are reaching the maximum potential for growth for your art gallery.

Get Reviews Directly Through Your Google Business Profile

Reviews are coveted by any business. New customers prefer brands with positive reviews, while potential customers are more likely to consider a business with a good reputation. Google™ Business Profile is an excellent way to get reviews, allowing you to directly contact customers and engage with them. It also puts your business on the map for much more traffic and expands your customer reach. If you don’t have a Google™ Business page, be sure to create one here.  When customers leave you reviews, it is important to respond to them, even if they are not flattering. This will show that you respect your customers and care about their opinion.

Google™ Business allows you to post business-related news, events and promotions. Make sure your customers know about new things that you’re selling and special offers by posting current happenings at your gallery.

Grow Your Gallery’s Audience

How do your website and search results reports compare? If your website is not performing well in search results, it’s time to take a look at how your website is optimized for search engines. The best place to start is with a professional SEO audit, which will help you identify a variety of optimization opportunities and ensure your website is performing well for your audience. Connect with Mountain Cane Media here to get started.

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