If you’re serious about blogging, you’ve probably considered purchasing a domain name and building a site on a platform like WordPress. WordPress is one of the most popular open-source content management systems (CMS) out there and it’s used by thousands of bloggers. WordPress has many of the features that webmasters want and need in a blogging platform. It’s an easy-to-use tool that allows you to create your own blog and allows you the freedom to make changes to your site that other CMS sites don’t allow. It’s also a great tool for search engine optimization (SEO). Let’s explore options for creating an art blog on WordPress that will help your art business flourish.
Create Your Art Blog On Your Main Site or a Subdomain
If you are just getting started on your business, you can create a blog website with a unique domain name and purchase hosting to get your website on the internet. This main site will be scalable, meaning not only can you blog, but you can add products, services, or events as well.
If your business website is already established but you have yet to add a blog, you have a few options. You can simply add a blog posts page for your site where new posts can populate, or you can add posts to a subdomain such as blog.yourdomain.com which will require you to maintain and optimize an additional WordPress website. To start a subdomain, you’ll need a theme. A good theme will help you design your blog exactly how you want it to look, without the need for coding expertise or design knowledge.
There is no right or wrong here, just way the pros and cons before getting started.
Determine Your Blog’s Content Strategy
The best content is always educational, entertaining, and promotional in nature, catering to the needs and wants of your audience. Remember that not everyone is as knowledgeable about your topic as you are, so it’s important to offer a fresh perspective on the information you share. This will help you build trust and credibility with your customers, who ultimately depend on what you have to offer them.
Enjoy this article for a step-by-step how-to on creating your content strategy.
Use The Correct SEO Structure
When creating an art blog, it is important to use the correct SEO headings. This will help your blog be found by those looking for arts and culture content. Additionally, using keywords throughout your content will help you attract more readers. To find the right keywords, start by researching what people are searching for on Google. Then, use those keywords throughout your blog posts and make sure to include them in your title tags and in the text of your articles. Additionally, make sure to include images that feature your favorite pieces of art or cultural events, and incorporate your keywords into your image tags.
Learn more about how you can use SEO to optimize your art gallery’s visibility here.