You may be wondering if all the time you put into crafting your launch email is worth it. After all, if you don’t have a sizable audience to send it to, won’t all that effort be for nothing? The answer is no – but only if you’re willing to put in the time and effort to nurture your audience before you launch.
Think about it this way: If you’re planning to spend a lot of time and energy on something, wouldn’t it make sense to do everything possible to ensure its success? That’s what nurturing your audience before a launch is all about. It’s about putting in the groundwork so that when you finally do hit send, your email has the best chance possible of succeeding.
So how do you go about nurturing your audience?
In order to be successful in business, it is important to build strong relationships with others. The best way to do this is by being a good listener, showing interest in others, and being supportive. Inquire about others’ origin story, their mission, vision, and values. Find out their purpose for doing what they do in their business. In addition, it is important to be authentic and genuine in your interactions. By doing these things, you will create trust and credibility with the people you meet, which can lead to opportunities for business partnerships and other valuable relationships.
Then, when you market and sell to your audience, you are in alignment. You are making sure that your marketing efforts are in line with your company’s overall strategy. This alignment means that you will be targeting the right customers, using the right messaging, and offering the right solutions that they are looking for.
Get personal and share the story behind the business or your team’s journey. While this isn’t appropriate in all situations, the more you get to know someone, the more you may feel comfortable sharing. People are inherently interested in each other and the more invested you make them feel about you as an individual, the better relationship you can build with them.
Relationship building is a non-ending process, and there are likely to be numerous moments you reap the benefits. If you put just a little time into getting to know people in your industry, other business owners, and your target market, they will likely come back to help when you least expect it. This helps you make the most out of your next launch!
What kind of relationships are you building? Are you connecting on “connection calls” or virtual “coffee chats”?? If you are looking to connect, here’s my call calendar. I look forward to meeting you!