Many businesses struggle with identifying their target market, or ideal customer. This can be due to a number of factors, including a lack of understanding of who their current customers are and what they want.
You can’t create a successful marketing strategy without first understanding and defining your target market. This includes figuring out things like age, gender, income, location, and more. Once you’ve defined your target market, you need to figure out who your ideal customer is. This includes understanding their needs and wants, as well as their demographics and psychographics.
Sometimes you’re your own ideal customer. You had a need or a pain point one time and you researched and read up on it before finding exactly what you were looking for to address that problem. Once you found that solution and experienced success, it became something that made you passionate about helping others find the exact same thing.
Generally, people tend to fall in love with things that make them feel good. What makes people happy tends to change over time, but another thing that seems to stay the same is people’s tendency to want to escape pain or gain pleasure. There are many ways to reach a consumer or prospect and they differ depending on what you’re selling and who you’re selling it to. It’s about giving buyers solutions rather than solving problems for them.
As you start to talk to your” ideal customer”, you will learn more about who that may be in your niche, in your industry. Start with the end product, your product or service. Define it for them.
- What is it?
- Why should clients or customers buy it?
- From what vantage point can they benefit the most?
- How will their lives be more fulfilling once they purchase your products and services?
- Is your company an indispensable asset to health care, information technology, fashion, non-profit work, or commerce?
- What impact has this had on past companies that have dealt with a similar field of expertise as yours?
- Are you making life easier for customers by providing them support when it comes to a technological issue or will you help them strengthen relationships between themselves and family members or clients that already exist?
The possibilities are endless when you keep things focused to ensure this business venture is meant to serve others instead of yourself.
Take this further and start to inquire why your ideal customer might object to your offers. If you can identify the issue, you can understand how to overcome it.
And if that doesn’t work, ask this question: “What is your objection?” You may be surprised by their response.
There is a way to overcome objections without having to give in. Build relationships. By taking the time to get to know the other person and understand their point of view, you can find a way to work together that benefits both of you. This not only reduces the chances of objections but also creates a foundation for future cooperation.
When you know how to listen to your audience and understand what’s expected of them, you can convey a clear message about your product or service in your marketing.
In a (digital) world that is constantly moving and evolving, it can be hard to know where to start or how to ask for help. If that time is now, reach out to get started on creating your content marketing strategy with Mountain Cane Media -you’ll be glad you did.