Content marketing is a constantly
shifting landscape that requires
creative and daring marketers.
OUTSOURCED
A fractional content marketing officer can help drive the industry forward by scouting for new trends, implementing current best practices and creating campaigns that bring together both to greater effect.
However, fractional content strategy services are only fractional in title, not in results.
When you outsource your content strategy services, your marketing budget becomes more flexible by moving the emphasis towards outreach campaigns rather than full-time salaries.
A fractional CMO makes for a great complement to your team, bringing unique subject matter expertise, insight, and a multidimensional aspect to your brand- for only a fraction of the price!
CONTENT RESULTS
Time is a non-renewable resource, let’s stop wasting it by creating content for the sake of creating content. Instead let’s focus on creating content that’s going to convert, both now and in the future.
You need a fractional CMO to drive your content vision, strategy, and execution. An expert that comes to you with streamlined systems, excellent writing skills, and a firm understanding of SEO.
We work with you to lead and train your team of writers, while also working with marketing leadership to develop a structured approach to producing regular content for your editorial calendar.
It’s important to pay close attention to how your content is performing. We build and track benchmarks to continuously measure and improve content performance.
Content RePurposing
Armed with the ability to optimize technology and create processes, we strategically organize and categorize your previously created assets for repurposing. This searchable and scalable content bank multiplies your original content endless times over.
Imagine how much time you will save tapping into your own intellectual capital. Rewriting relevant content with new information for an upcoming promotion can help to create more persuasive marketing collateral still aligned with your business objectives.
How We Work
Plan
Prioritize
Promote
Plan
We start with an assessment and strategic planning call. We’ll work with you to clarify your goals and set attainable, realistic expectations towards reaching them.
End Result– a high level strategic roadmap for your business recommending opportunities and next steps.
Prioritize
We develop organizational workflows, research industry SEO and trends, and create the editorial calendar structure.
End Result– Rolling 3 month plan with detailed content topics, tasks, and deadlines for implementation revolving around your promotional calendar.
Promote
We work with your team (or ours) to execute your content strategy and editorial calendar, measuring content performance and optimizing over time.
End Result– Active management to keep things running smoothly and enhance content for impact now and for future conversions.
Investment
Our content strategy is built to keep your brand fresh and you relevant to the people you need to reach. We not only create new content but make sure the content you already have is receiving the right attention. We use our learnings to get your content in front of the right people at the right time and have seen our strategies have a direct impact on the bottom line. Choose the package that best suits your needs to get started.