The 90-Day Rule: Marketing with Consistency to Reach Your Goals

Planning day

There’s a reason why goal setting is a key component of most personal development programs – it works. When you set goals and work towards them, you achieve things that you may never have thought possible. This is just as true for businesses as it is for individuals.

Yet despite the clear benefits, many businesses don’t set clear goals. They may have a general idea of what they want to achieve, but they don’t take the time to specifically define their objectives. This can lead to frustration and confusion, as well as a lack of focus and direction.

If you want your business to be successful, it’s important to set clear goals, because the goals you set will take 90 days to reach. The 90-day rule of marketing is the idea that whatever you do in the next 90 days will have an impact on your business. By setting specific goals and deadlines, you can more easily prioritize tasks and stay on track to achieve results.

If you’re not where you want to be in your business, it’s time to take action. Use the following tips to help you envision your company’s transformation and where you could be in 90 days.

The 90-Day Rule Explained

The 90-Day Rule of Marketing is the idea that if you take action now, your marketing efforts will have a visible impact within ninety days. This rule suggests that if you want to see your marketing campaigns succeed, give them time to take effect. However, there is no guarantee in marketing, yet following this guideline should at least provide your campaigns with a better chance for success.

When something in your business feels like it isn’t working, give yourself time and stay consistent. Consistency – even when things feel like they’re not working – can help your business turn around in 90 days. If you remain consistent in your marketing efforts, people will begin to trust you and this can have a positive impact on your business. On the other hand, if you keep starting and stopping without hitting any benchmarks or goals, will also have an impact: negative perceptions will be created; customers may be confused, and you can lose out on prospective partnerships.

Strategic Planning with Targeted Objectives

Setting goals is an important step in any business. But where do you start? A good place to start when setting goals is by looking at the big picture. What are your overall business goals? What do you hope to achieve in the next year, five years, or ten years? Once you have a general idea of your long-term goals, you can start to break them down into smaller, more manageable tasks.

For example, if your goal is to increase sales by 20% in the next year, you can break that down into monthly or quarterly goals that will help you reach that target. You might set a goal to increase website traffic by 25% in the next three months or to increase average order size by 10% in the next quarter. Whatever the goal may be, coming up with a list of potential high-priority actions to take for measurable and noticeable results within the next 90 days will help transform your business and make sure you are on track to reach your overall goals. 

Content Marketing Blueprint To Achieve Your Goals

In today’s online marketplace, it’s more important than ever to have a strong content marketing strategy. Content marketing can be a great way to attract customers and grow your business but, like any other marketing strategy, it’s important to start with a plan. When your overall business goals have been defined you can then create a content marketing blueprint to promote and achieve these goals. The blueprint should include an assessment of the current situation, target audience, and what type of content will be produced. It is also important to consider how the campaign will be measured so that results can be tracked and improvements made where necessary.

In order to succeed with content marketing, it’s important that your strategy be executed for a minimum of 90 days. This will give you enough time to develop a rhythm and produce quality content that will engage and educate your audience on your new promotion. Consistent publishing is key to success, so make sure you set a schedule and stick to it. Additionally, make use of social media platforms to share your content and drive traffic back to your website or blog. By following these tips, you’ll be well on your way to building an audience that will appreciate your valuable content.

The 90-Day Rule with One Targeted Promotion

Reaching business milestones every quarter that moves you closer to your ultimate objective is possible if you are strategic and consistent. During those 90 days, focus on one specific big marketing campaign and implement the actions from your strategic content blueprint. Consequently, your audience is aware, educated, and aligned with what you are selling.  This allows them to learn about your offer and make a purchase, rather than being confused by your marketing campaigns.

Refection and Growth Every 90 Days

A plan is only as good as its ability to be amended and improved. After putting your initial plans into action, it’s important to take a step back and analyze what worked and what didn’t. Only by understanding the shortcomings of your original plan can you make the necessary changes to improve your overall strategy.

We can help you create a 90-day business strategy that will help you reach your goals effectively. This strategy includes resources and tools to help you succeed, with accountability and structure that you can rely on. Connect with us and inquire about your 90-day strategy and marketing plan here.

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