You should email your list. If you don’t have one, let me tell you why this will be so powerful for your business.
Email marketing is a powerful way to stay in front of your audience. More importantly, you own your email list and are not reliant on social media to deliver your message.
With email marketing, you have the ability to segment audiences, promoting different content that is personalized to their interests. Continue to strengthen recognition of your brand by nurturing them with emails that reaffirm your brand’s credibility and build relationships with your potential clientele.
I want to share with you the email platform I have been using, FloDesk, and why I LOVE it.
Let me start by saying, you can grab it here for only $19 a month- and the price stays consistent regardless of how big your list grows.
FloDesk has beautiful designs and for the first time ever in email marketing, you can use custom fonts and image collages. Their click and drag email builder makes it easier than ever to create beautifully branded emails (no coding required).
To get you started, Flodesk has a library of gorgeous templates to help you welcome, nurture, and convert subscribers into customers. Built in partnership with other successful entrepreneurs, each template is designed to help you up your email game. Oh, and customizing them is simple. A few clicks and the templates transform to match your brand’s unique look and feel.
If you love connecting your Instagram content to your email subscribers, FloDesk has you covered. Easily integrate your Instagram account into outgoing emails to showcase your most recent posts. Create a horizontal gallery of a pin-board style collage in seconds.
There’s an official facebook group I’ve joined recently where new features are consistently announced. Admins are very responsive to any questions you may have and the community supports you with your requests as well.
I love the workflows and pop ups.
Let me share a tip I found regarding the pop up you may want to install on your home page like I did.
I’ve had a large amount of subscribers opt in for my current freebie on how to Launch your website in less time with 5 Essential steps…. but the pop up “popped” on every page you went to.
So, if you are like me and want the pop up on the front page only, let me show you how to do this…
- Get your form set up
- Grab your embed code
- Instead of placing the embed code for the pop up in the header section for every page of the website (such as in the header section with the plugin “Header Footer Scripts” within your settings, place the code in the header section on the home page only!
Header Footer Script Plugin I Use for WordPress
Place your code in the “Insert Script to <head>” section beneath your page builder section.
I’m sure you will love FloDesk as much as I do! You can grab 50% off your subscription with my affiliate link here.
Let me know if you have any questions!